1 in the zero sugar energy drinks segment, led by Monster Ultra White, the no. As the no.1 deliverer of value growth in energy drinks – adding nearly £98m of value in the past year alone – Monster is worth more than £374m and has secured its highest-ever segment share (Nielsen MAT Val Total GB WE 19.06.21).ĬCEP claims that the Monster Ultra range is the no. This latest promotion will give Monster a boost at a time when CCEP claims the brand is already on a record-breaking trajectory. Monster will also leverage its international social media following and run several high profile media partnerships to maximise awareness of the Apex Legends partnership, throughout the promotional period and beyond. Promotional pack designs feature two of the game’s biggest legends to drive standout on-shelf, and to help wholesalers and retailers create even more theatre in-store/outlet, high-impact POS materials are available from My. from the middle of October. Every can purchased earns points towards exclusive prizes, the more points earned, the more prizes that can be won. Running until the end of the year, unique codes can be found under the ring-pulls of cans (and cans within 4 x multi-packs) of Monster Original, Monster Absolutely Zero, Monster Ultra White, Monster Juiced Mango Loco, Monster Juiced Pipeline Punch and refreshed Monster Assault.Ĭonsumers have until the 31st of March 2022 to enter their codes online, which will then be uploaded in their EA account – giving them points towards exclusive Battle Pass prizes and in-game content. Since its launch in 2019, Apex Legends has taken the gaming world by storm with more than 70m global players. Coca-Cola Europacific Partners (CCEP) has teamed up with Apex Legends to develop an on-pack promotion across Monster’s core, Monster Juiced and Monster Ultra ranges.
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